Link Bait Me

January 2008 brought us something fresh, and his name is Jason Boom. I can’t remember if it was on Entrecard, MyBlogLog, or somewhere else that I tripped over a link to JasonBoom.com, but the important thing is that I did, and I feel lucky to have done so, because I think you and I have some learning to do and Mr. Boom seems to be dropping lessons left and right.

Who cares about Jason What’s-his-face?
Honestly, I don’t know Jason from a hole in the ground, but the creative name of his blog intrigued me enough that I clicked the link and checked it out. Since then, I’ve found myself going back again and again. I really don’t want to make this about Jason himself, but I do want to point out that he’s not your typical make money blogger. That is to say that according to his “About Jason Boom” page, he really just intends to blog about the internet and things in general. However, I think he’ll have a lot of blog marketing posts in his future if my first impression is on the mark. He seems to know what he’s doing, right out of the gate, and I’m sure he has nowhere to go but up. That’s why I think YOU should care about who he is and watch his blog closely.

What can be learned from this Boom fella?
Jason’s blog popped up out of nowhere this month and a mere twelve days ago, his first post emerged. This first post was from the heart and genuine, but it certainly wasn’t anything to make me stand and take notice. Oh no. What did that was the face that this fresh face with a blog just days old hit the blogosphere complete with a simple but attractive design and a great logo. First impressions are important and Jason proved this with an attention-grabbing blog name and a nice design with a memorable logo.

It wasn’t long before Mr. Boom turned up on MyBlogLog and then I found him on Entrecard. He also jumped into BlogRush, which I do not recommend, but his joining these networks is a sign that he’s ready to dive right in and get people to his blog. He’s also showing that he’s on top of the blogging scene and knows what’s going on when it comes to marketing yourself.

Last week, I noticed something that either he added or I just hadn’t noticed before, and that’s his creative way of getting RSS subscribers. Most people just throw an RSS icon or button up (like I did) and hope people click it when they see it. He went a step further, pulling from the theme of his site to create something you get curious about. It gets your attention and increases the probability that you’ll subscribe.

All of the above is great, but the thing that drove it home for me was Jason Boom’s guest post on JohnCow.com. Stop and think about this for just a second. Here’s a blogger who’s first post was less than two weeks ago, and he’s landed a guest post on a very popular blog. It takes confidence to throw in a guest post for consideration when your own blog is so new, and he pulled it off.

Let’s recap what he’s taught us so far
- Your blog should have an attention grabbing name
- Employ a memorable logo and solid design from the start
- Make use of networks early to get a jump start
- Guest blog your way to a traffic boost
- Dive in and start blogging
- Extend your creative juices to every element of your site

If you’re looking for smart blog promotion ideas, subscribe to Jason’s feed like I did. Even if you don’t read any of his posts, it will remind you to go see what he’s doing to promote himself. Looking at my slapped together, logoless boring design, I can say with a hint of shame that Jason is giving me the kick in the pants I need to get a new design up and work on my promotion ideas. Thanks for the nudge, Jason, and good luck!

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This entry was posted on Thursday, January 24th, 2008 at 10:42 am and is filed under Other SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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